The Story…
Travel Channel approached us to create a series of videos for their social platforms to promote the upcoming season of their hit show “Expedition Unknown.” These videos featured the adventures of Josh Gates, and provided users tips for their own adventures.
Through the use of fun and simple animated icons, we accomplished the goal of helping illustrate each tip provided in the videos. In addition to the iconography, the use of hexagons and bright colors, consistent with current design trends, gave the overall graphics a relevant and hip look to appeal to millennial viewers.
Overall, the dynamic motion design gave these videos energy and more visual interest.