TRAVEL CHANNEL DIGITAL GRAPHICS

Details

Client: TRAVEL CHANNEL

Red Arrow: Network Graphic Toolkit Design

The Story…

We partnered with the Travel Channel digital team to develop a network graphic toolkit to provide a consistent and cohesive look for all of their video content on digital and social platforms.

Using graphics, live-action footage, photos, and iconography, we created a relevant and fun network look that represents the various experiences of travel, from cuisine to thrill-seeking adventures, to everything in between.

Logo animations, opens, closes, multiple lower thirds, info graphics, sponsor pages, transitions, and locators, along with over 140 icons were created to complete the toolkit. These graphics not only needed to look good, but also needed to be very functional for editors on Travel Channel’s digital team. Keeping the end user in mind, we packaged After Effects and Premiere files that are easy to navigate and use.