The Story…
In this digitally led campaign, our teams tackled a front and backyard. From an unruly lawn to a summer-ready getaway right outside the door of the house, these videos let viewers in on the tips and tricks for properly mowing a yard, best lawn care practices and how to set up the perfect entertaining spaces. It all began with the casting team searching far and wide for the home to work as the perfect canvas (and right species of grass) for both the front and backyard projects and ended with a front and backyard video ready for various social and digital platforms.