The Story…
We love working with kids. (No, seriously we do!) And finding the right kid talent for these HGTV and Fisher-Price on air promos was essential. After holding auditions and testing the children with their on-screen mother, we found the perfect on-camera family, and we were able to deliver great interaction with Fisher-Price’s Laugh & Learn Smart Learning Home and 3-in-1 Smart Car. In the final videos, we see our child talent imitating HGTV’s House Hunters while exploring different play houses. After considering three home options, our child talent ultimately selects Fisher-Price’s Laugh & Learn Smart Learning Home. The kids aren’t the only ones who played with the toys – our DP and producer had to crawl inside the house for some product shots as well! Thank goodness the kids chose the house with an “open concept.”