LG Black Stainless Steel


Client: HGTV

Host: David Bromstad

Red Arrow: Pre-Production, Production, Post-Production + Mastering

Shoot Location: New York, NY

The Story…

New York City always lives up to its fast-pace, non-stop action reputation, especially on a shoot day with the very talented David Bromstad. Toting our gear 100 floors up was interesting. Creating two test kitchens in the middle of LG’s live event preparations, while also being tasked with coordinating with another production company who happened to be scheduled with featuring the same space and talent, was very interesting. But we love a good challenge. In the end we came out with exactly what the client ordered–two vignettes highlighting LG’s new Black Stainless Steel line of appliances in two fully designed spec kitchens. Our graphics team added the cherry on top with beautifully integrated, custom graphic touches.