Lowe’s: Celebrate Your Home


Client: HGTV

Host: John Colaneri, Anthony Carrino, and Laurie March

Red Arrow: Pre-Production, Production, Post-Production + Mastering

Shoot Location: San Diego, CA and Bloomfield, NJ

The Story…

What’s the only thing better than working with one TV talent? Answer– Working with three! Seriously, John, Anthony, and Laurie are amazing talent and made quite the team for these Lowe’s sponsored home updates for HGTV. What we knew: the project required integrating three talent into :30 on-air videos to drive viewers to longer 2:30 online tip based videos. What we didn’t know: surprise torrential rainstorms and flash floods would hit New Jersey – ever have to cut vinyl fencing under a tent in a monsoon? Well, we have! Watch the videos to see three great before/after reveals. Needless to say, we left all the homeowners very happy at the end of these makeovers.