The Story…
We took the technological nature of drones in this head-to-head competition show and applied it to the design of the logo and show graphics. We accomplished this by using HUD-type elements, linear movements, and a clean and narrow san-serif font.
We developed a color palette for the show graphics that worked alone, or in conjunction with the two competing team colors.
Multiple show elements, such as lower thirds, info graphics, timers, scorecards, and transition were created for this competitive reality program.