Client: HGTV & Etsy

Host: Erin Napier

Red Arrow: Pre-pro, Production, Post-Production

Shoot Location: Laurel, MS

The Story…

So what do you do when a global pandemic stops down your spring commercial shoot? You rework it into a Covid-safe holiday spot later in the year! This collaboration with Etsy and the star of “Home Town,” Erin Napier, was full of face masks, hand sanitizer, and holiday cheer. The final product was a :30 sponsored video, with Erin sharing how Etsy sellers help her personalize her holiday celebrations.