Kia – Everyday Adventures


Client: Kia, Travel Channel, Food Network, Cooking Channel, DIY, and HGTV

Host: Genevieve Gorder

Red Arrow: Pre-Pro, Production, Post Production + Mastering

Shoot Location: San Diego, CA

The Story…

San Diego is one of our favorite cities to explore– full of delicious food, nice people, and fun things to do. And thus, the perfect stage for KIA’s “Everyday Adventures” digital campaign featured on Travel Channel, Food Network, Cooking Channel, DIY, and HGTV. Phew – that’s a lot of brands to cover. Of course, we were more than happy to take the wheel. (You see what we did there?). We found the perfect families and local San Diego experts to take HGTV star and host, Genevieve Gorder for a joy ride in their Kia Sedonas. From seafood markets to hot sauce tastings and cooking fun we showed viewers how to experience their community with fresh eyes and make the everyday an exciting adventure. Get inspired by these six, two-minute digital vignette series.