Lowe’s “Start Here” Campaign


Client: HGTV, DIY Network, & Lowe's

Host: Mina Starsiak of GOOD BONES

Red Arrow: Pre-pro, Production, Post-Production

Shoot Location: San Diego, CA and Indianapolis, IL

The Story…

This massive campaign was like a Best Hits album for us, getting to have all of our favorites like working with Mina Starsiak, Discovery, and Lowe’s all in one project. This new Start Here Lowe’s campaign with HGTV and DIY includes over 7 months of unique projects with 28 videos aimed at inspiring viewers to transform their homes with unique projects they could accomplish themselves. These videos include versions designed for all platforms including HGTV and DIY Network on-air, Instagram, Facebook, Facebook Live, and are included in unique web pages on HGTV and DIY Network for the Start Here campaign. If you want to know how to build your own porch swing or how to lay a paver patio, or where to find anything in Lowe’s – just let us know!