Lowe’s “Start Here” Campaign

Details

Client: HGTV, DIY Network, & Lowe's

Host: Mina Starsiak-Hawk

Red Arrow: Pre-pro, Production, Post-Production

Shoot Location: San Diego, CA and Indianapolis, IL

The Story…

This massive campaign was like a Best Hits album for us, getting to have so many of our favorites – working with Mina, Discovery, and Lowe’s all in one project. This Start Here Lowe’s campaign with HGTV and DIY Network included over 7 months of unique projects with 28 videos aimed at inspiring viewers to transform their homes with unique projects they could accomplish themselves. These videos included versions designed for all platforms including HGTV and DIY Network on-air, Instagram, Facebook, Facebook Live, and were included in unique web pages on HGTV and DIY Network for the Start Here campaign. If you want to know how to build your own porch swing or how to lay a paver patio, or where to find anything in Lowe’s – just let us know!