Blog: Marketing

  • We’ve changed our look! Red Arrow Industries has a new logo, and here to give some insight into the design is our Creative Director, Todd Troop. Todd, what was the goal of redesign?Our previous logo was primarily designed for television, and Red Arrow has evolved as the landscape of content creation has evolved. We needed to make a new logo… read more →

  • Broadcast & Cable Magazine features Red Arrow Industries’ latest creative partnership with HGTV, DIY Network, and Lowe’s. Red Arrow Industries is producing the “Start Here” campaign for HGTV and DIY Network fans featuring HGTV Star Mina Starsiak from Good Bones. The series includes over 30 inspirational videos for spring, summer, and fall designed to show viewers how to kick-off seasonal home update projects.… read more →

  • By: Lara Carvin & Taylor Harris   A company is what it creates, right? At the very base that’s true, but what distinguishes one company from the next? Why buy my ink from one place as opposed to another? It is a marketer’s responsibility to “rise above the noise” and show customers what makes their company stand above the rest.… read more →

  • We’ve been working with HGTV for a while now, so when they needed a production company with undeniable style, they came to us. At Home and HGTV needed 8 videos for online – that was our call to roll up our sleeves and get to work. This project took some intensive storyboarding, long shopping trips, collaborative scripting, and even more… read more →

  • We get it – prying yourself away from your sweet sweet dreams and cozy beds in the morning can sometimes be a real struggle. It’s even harder when your routine includes getting kids ready and out the door. To help cut down on the drama and rushing around, here are some of our vignettes for DIY Network and from the… read more →